Total Size

With a total size of 6 million m2, the site is designed as a futuristic city around an ancient wadi, it embodies both the “oasis” and “garden” origin of Riyadh and the vision of the country to pioneer a sustainable future for cities and their communities.


Help to rebuild a unified visual system with multiple mobility options. Meaning: a single cross platform app with a harmonised UX flow that help people embrace the new identity system through play and interaction.