The richness of KSA cultural heritage, strength of the kingdom manifests in the cultural wealth of today. Culture that echoes in the ancient relics of Al Ula, that embellishes the doors of Diriyah but also that pulsates with the energy of tomorrow through projects like MDLBeast, the Riyadh Season, Riyadh Art.
Primary Narrative: KSA is an ancient land, and the birthplace of several milestones of human civilization.
Secondary Narrative: Culture is a timeless energy which constantly powers KSA to challenge and reinvent itself; culture inspires our past, energises our present and inspires our tomorrow.
Saudi Arabian culture is true to its past and looks to the future by cherishing heritage and unleashing new and inspiring forms of expression for all.